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Passipildid
Modern theatre posters
During my internship at the advertising agency Idea, me and my fellow interns had to solve a brief for a new theatre coming to town, with a modern, interactive play, centered to young people. The main topic of the play was data protection and how vulnerable we are to the internet, and how it can affect our relationships. Combining the two main ideas - love and data, I created the visual side of the advertising for this play.
The two faces, boy and girl (the main characters of the play), are actually, when looked closely, combined by small data numbers, which in binary code repeats the frase "I'm following you," which was the main hashtag and quote we chose to use in our campaign.
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